Product Strategy Studio

We help founders build products that drive results

Motiƒ Studio partners with early-to-growth stage teams to solve product problems from a first-principles, data-first approach

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About

Product strategy rooted in real operating experience.

Motiƒ Studio is operated by Aarya Nukala, a New York City based Senior Product Manager with experience across credit cards, transaction data, customer servicing, enterprise tooling, and compliance-heavy product solutions. She's taken products from problem statement through to delivery and business outcomes, operating on the scale of both 0-to-1 and 1-to-N builds.

Before founding Motiƒ, Aarya was a Senior Product Manager at a high-growth fintech startup, a Product Lead at Capital One, and a Management Consultant at Oliver Wyman.

PreviouslyImprint · Capital One · Oliver Wyman

FocusFintech · Consumer · Enterprise Tooling

Based inNew York City

How We Think

Grounded in first principles and real data. Developed with the scientific method and people in mind.

First Principles

We peel back every layer of the onion to understand where to build from. Results are the function of understanding current and future business goals, setting an intentional approach for measuring them, and understanding the mechanics of what moves the business closer.

Data First

We're ruthless about grounding product decisions in real data, and getting creative with strong proxies when the data isn't readily available. While product teams often rely on assumptions to justify product investment, data is our best indicator for where to find the highest leverage.

Scientific Method

We approach product management as the scientific method applied to software development. Excellence in product strategy, feature definition, roadmapping, and go-to-market is rooted in thoughtful experimentation design, with key business results as the Y variable.

People Centric

We consider the people building the products as deeply as the products themselves. Great products are built when talented people have the clarity, context, and room to do what they do best.

Selected Work

Customer Experience · Product Lifecycle

Reimagining the end-to-end servicing experience for a $150M+ secured credit card portfolio

Identified the highest-leverage pain points across the customer journey by building data proxies where direct measurement didn't exist — then delivered a phased series of features in a compliance-heavy, multi-stakeholder environment.

24%Decrease in monthly complaints

15+Cross-functional partners

3Phased launches

Credit Cards · Product Strategy

Defining product strategy for a multi-brand credit card program

Evaluated 15+ surfaces across the customer experience to develop a CX philosophy and approach to sub-branded credit card programs at a high-growth fintech startup. Balanced product vision, partner requirements, scalability constraints, and regulatory considerations to optimize for acquisition, retention, and spend.

15+Surfaces evaluated

20+Stakeholders aligned

$8.7BClient valuation

Enterprise Tooling · 0-to-1 Delivery

Building an internal analytics tool from concept to first user at a $2.8B consulting firm

Owned the delivery for a self-service analytics tool for consulting clients, driving product vision, MVP requirements, and initial adoption.

<2 monthsConcept to adoption

0-to-1Build

What We Do

We start by asking questions. Let us understand where you are in your product journey.

Motiƒ Studio is here when your team is constrained for bandwidth, you're not in the position to make a $200k+ hiring decision, and you need senior product support today.

We can support across the following areas, but we'll tailor the engagement to what your business needs most. The best approach is never one-size-fits-all.

Customer and product research
Ideation and solution development
Product strategy and roadmapping
Feature scoping and iteration
Launch planning and go-to-market